ed mattis ut ligula quis ultricies. Integer vel condimentum enim. Praesent sed aliquet dolor.
3 Live Event on technology – 2016-07-21 5:00pm, New Hall
ed mattis ut ligula quis ultricies. Integer vel condimentum enim. Praesent sed aliquet dolor.
2 Live Event on technology – 2016-07-21 5:00pm, New Hall
ed mattis ut ligula quis ultricies. Integer vel condimentum enim. Praesent sed aliquet dolor.
1 Live Event on technology – 2016-07-21 5:00pm, New Hall
ed mattis ut ligula quis ultricies. Integer vel condimentum enim. Praesent sed aliquet dolor.
SELLING IT PRODUCTS
The study examines the online electronics market. The category includes gadgets, computer equipment, spare parts and accessories for technology, smartphones and tablets, photographic equipment, home appliances (including household appliances), and electronics. Statistics on number of orders and sales volume are based on data from the top 1000 largest online stores by number of orders. To calculate the number of orders the results of regular monitoring of the number of online orders are used, as well as data provided by the stores or in the public domain. When determining the third-party services used by online stores, an automatic parsing method was used, followed by additional manual parsing in controversial cases.
REAL TRENDS IN SALES OF HOME APPLIANCES AND ELECTRONICS
Over the past year, the online market for household appliances and electronics has grown. In particular, the amount of orders is 22% higher than the year before. This is stated in a study conducted since last July.
About 14% of all online orders of the thousand largest retailers in the market of e-commerce were made at online stores of electronics and household appliances. The share by revenue was 34%.
For the year, 50 billion orders of electronics and appliances were placed at online retailers, a 16% increase over the same period a year earlier. At the same time, the conversion rate of online retailers in this category, that is, the ratio of orders to the number of visitors to the platform for the month, is one of the lowest – 4%. Only repair goods showed a lower conversion rate – 3.9%.
The average check for the year increased by 7%.
Almost three quarters (72%) of the total volume of online sales of electronics and home appliances were in general stores. These retailers also lead in the number of orders – 75%. The share of gadget and portable equipment stores’ revenues from sales of home appliances and electronics products was 14%, and 12% by number of orders.
During the year, mobile devices and desktops were equally used to visit online home appliances and electronics stores. The main source of traffic for the retailer category is organic search (34%). About 27% of users typed the store’s domain in the browser on their own, and 19% clicked on links from unclassified sources.
Translated with www.DeepL.com/Translator (free version)
Assortment of products
If you are planning to open an appliance store from scratch, you need to prescribe the assortment of the store. There are basic products for which the customer comes to the site, and related products that will increase your average check.
An online appliance store usually has these categories:
- cell phones and accessories;
- TVs and home theaters;
- laptops and computers;
- cameras and camcorders;
- large home appliances;
- small household appliances;
- grooming equipment.
Important: Each category should be divided into subcategories to make it easier for a potential customer to find the right product. The price lists of your suppliers will help you form a clearer list of categories.
Remember that your competitors, who have been on the market for a long time, have a very large selection of goods. Make sure that you have the same choice. The wider the range, the better, but within reason. It is also recommended to take the time to study which products are in the greatest demand among consumers. Search engines and keyword research services, such as Google AdWords, will help you with this. That way you’ll know which products should be added to your site in the first place.
The main tasks that are important to solve before opening an online store
Before you get down to practical action, you need to learn the basic concepts and business processes that drive any online store. Trading is always a risk and working in a highly competitive environment, so for your business to be successful, you need to think through every detail right down to the smallest detail. What to pay attention to before opening a store, you will learn further in this article.
Are you thinking where to start? Here’s a list of the main steps you need to carefully plan before opening a store:
- Collaboration with suppliers;
- Assortment of goods;
- Main competitors;
- Target audience;
- Seasonality;
- Payment systems and delivery of goods.
How to open an online store of home appliances and electronics
Today you will learn how to create an online store with your own efforts and make your business a success.
Household appliances and gadgets have become our indispensable companions. They make life easier and save time. That’s why online electronics stores are so popular. All appliances break down over time, and buyers come for a new one. In addition, manufacturers are constantly releasing new and improved models that are instantly dispersed among consumers. And in a world where almost everything can be bought with delivery, online stores are gradually overtaking conventional retail outlets in popularity.
Consequently, if you open an appliance and electronics store, you will always have good profits.
Online marketplace for home appliances and electronics
The study presents data on household appliances and electronics stores, which are included in the top 1000 online retailers by number of orders for the year, as well as the largest universal marketplaces – for the latter only sales in the Electronics category are taken into account.