If you are planning to open an appliance store from scratch, you need to prescribe the assortment of the store. There are basic products for which the customer comes to the site, and related products that will increase your average check.
An online appliance store usually has these categories:
- cell phones and accessories;
- TVs and home theaters;
- laptops and computers;
- cameras and camcorders;
- large home appliances;
- small household appliances;
- grooming equipment.
Important: Each category should be divided into subcategories to make it easier for a potential customer to find the right product. The price lists of your suppliers will help you form a clearer list of categories.
Remember that your competitors, who have been on the market for a long time, have a very large selection of goods. Make sure that you have the same choice. The wider the range, the better, but within reason. It is also recommended to take the time to study which products are in the greatest demand among consumers. Search engines and keyword research services, such as Google AdWords, will help you with this. That way you’ll know which products should be added to your site in the first place.